The sales are on!
In the past I have always looked forward to the mid-year sales (or clearances as some retailers prefer to label them). I head off to the shops with the happy sense that I will return with a precious bargain; shoes that have been marked down 50%, a beautiful dress by a much admired designer, a natty pair of sunglasses, another handbag in a colour I hadn’t thought to buy previously…..
But this year, after trudging through the outlets and searching through the mountains of merchandise I came away feeling disheartened.
I could see very little that attracted my attention and even less that I considered appropriate.
This feeling of discouragement, emerging from an ever diminishing lack of suitable choice in stock, is increasing as I advance in age. I don’t consider myself old (I realise this is a very subjective view). Now reaching my mid 60s I feel that I still have quite a few good years in which to contribute to our community and enjoy my life. I have a wonderful family and group of friends, I live in a wealthy peaceful country and I enjoy strong health. Life is good.
But … I know that my body is changing as it ages. My arms are not firm, my waist is thickening, my skin is fragile, the texture loosening, my hair is drier. Clothes, styles, colours and cosmetics that once suited me are no longer flattering.
I need more than a makeover. I need designs that offer flair, grace, fun and elegance and fit suitably on this mature form. And I’m not alone in feeling this way. When I asked my friends if they were having the same experience they answered with a resounding – YES!
So this is my response. I’m starting a blog to get the needs of mature women heard.
My blog is called Gogomama and is targeted towards the interests of women over 60; mothers, grandmothers, sisters, nieces, wives … women of varying experience who are still interested in what life has to offer. The initial task I have set myself through this blog is to seek out suitable merchandise and pass on the information to my readers.
Gogomama is for mature women who want to look good …. not young. I hope you enjoy the posts and find the information useful.